Museums go International. New strategies, new business models

 This book is based on a multiple correspondence analysis of a database populated by the results of a survey conducted by the author on international museums. The study reveals that museums fall into four categories regarding their internationalization strategies and can have two complementary international strategies: one geared toward economic profitability and one geared toward the preservation of heritage.

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- Publisher: P.I.E. Peter Lang
- ENCATC Book Series: Cultural Management and Cultural Policy Education 
- Book Series Editor: ENCATC 
- Book Series Director: Cristina Ortega Nuere, 3Walks, Spain 

2019
Length: 228 pages
Language: English
ISBN: 978-2-8076-1269-3